Pivoting from Lab Specs to Consumer Realities: This is Blu Element Glass 2.0.

For years, the screen protector category has been trapped in a marketing loop. Every box promises the same thing: 9H hardness, ultimate protection, military-grade toughness. It’s become so common that most shoppers barely notice it anymore. Here’s the problem: hardness isn’t what customers experience every day. What they do notice is whether their screen still […]

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Ashley Frankel on

What is True Wireless?

True Wireless refers to a category of headphones that do not have a wire between the earbuds and connect to your device through Bluetooth®  technology. Another popular category is Wireless, which connects to your phone or device wirelessly, but has a wire that connects the two together. True Wireless is fundamentally changing the audio category, as consumers continue to make the move […]

Ashley Frankel on

2020 Cesium Pop-Up Summit

After the success of last year’s inaugural Pop-Up Summit, Cesium is thrilled to bring back this initiative across Canada in 2020! What’s in it for YOU? Excellent opportunities to discover new accessories, network with top vendors and have fun await! Cesium has partnered with incredible brands across a variety of categories including cases, audio, charging and smart home, […]

Cesium Marketing on

*CONCOURS* L’aventure vous appelle : GAGNEZ votre prochaine aventure grâce à OtterBox et LifeProof!

To read this blog post in English, please click here. L’aventure de vos rêves sera bientôt à votre portée! OtterBox, LifeProof et Cesium vous invitent à participer au concours L’aventure vous appelle! Avec plus de 35 000 $ de prix à gagner, votre exploration du catalogue Cesium vous mènera à l’aventure qui vous appelle en un rien de […]