Diversity, like beauty, is a strength.
Urban Armor Gear (UAG) launched a sister brand titled [U], aka U. You may already be familiar with UAG as an adventurous and active lifestyle brand, universally recognized for the rugged design and high-quality product materials. U promises to be similar but with a twist. With U, consumers get the same high-performance and durability but from a female-centric perspective.
While U’s modern designed products are unisex, designer Alina Applebaum sourced some of her inspiration from how women will be moving in their lives. These design principles transcend through the brand’s ambassadors. Most brand representatives are female athletes in high-intensity sports. They include an Olympic snowboarder, Olympic ice hockey player, surfer, rock climber, boxer, and more. The group helps the brand embody its mission of curating a large community of athletes and adventurers. It also helps craft a clear and credible brand story whose moral is strong is beautiful.
Owning U is owning a statement piece.
Deciding to buy a U accessory is a decision to own a statement piece. While being featherlight and impact-resistant, U’s line of accessories is soft to the touch. And, exhibiting the brand’s DNA, the products have been created with mobility in mind.
Cesium carries the Lucent and Dot collections. Both product lines are fabricated with dotted patterns and boast sleek, modern design. Lucent SKUs are available for iPhone, iPad, and Galaxy devices. Dot SKUs are compatible with AirPod and Apple Watch devices. Features such as a clip-on hook for the AirPods cases assure consumers that these slick-looking accessories are practical and can withstand any mobility challenges experienced.
Smartphone cases* are available at $39.95 MSRP, AirPods cases at $44.95, watch straps at $49.95, and iPad folio cases range from $69.95-$94.95. The colour, dusty rose, aubergine, and greys also reflect U’s bold brand character.
*Smartphone cases are available for Samsung Galaxy S21, S21+, iPhone 12 mini, 12/12 Pro, 12 Pro Max and SE 2020/8/7/6.
Newly added, sporting a translucent matte design to match your unique style, are Mouve cases in Soft Blue & Aubergine. These cases are available for iPhone 12/12 Pro and iPhone 12 Pro Max at $49.95 MSRP.
Be part of the ‘strong is beautiful’ community.
U is building a community of active people who value mobility. They tell their story through various touchpoints. It gets communicated in the product’s modern design, choice of ambassadors, and proclaimed brand values. The message is clear: Strong is beautiful. If your customers agree, then they will want to join [U] by UAG’s empowering movement.
