Blending colours, product features, and planet-conscious packaging to make consumers happy
Vibrant. Young. Modern. Progressive. Take a quick glimpse at the fashion style of Happy Plugs, and those descriptors are instantly recognizable. Being proudly Swedish, the brand delivers on standards we come to expect from Nordic companies. Happy Plugs pushes the boundaries of fashionable tech while being planet conscious. Their Packaging 2.0 helps consumers consume more responsibly. This initiative averts unnecessary plastic waste by incorporating more recyclable materials in the product’s packaging.
Style and sustainability complement Happy Plug’s core offering of delivering hours of high-quality True Wireless audio at affordable prices. By balancing fashionable colours, competitive pricing, and compelling product features, the brand offers consumers the ability to accessorize headphones in the same way they would sunglasses, handbags, and shoes.
Cesium carries 5 True Wireless Happy Plug products
Cesium holds the Air 1 Plus and its updated Air Plus In-Ear. The main difference in the product is the earbud versus in-ear fit. The Air 1 ANC is the crown jewel of the lineup as far as noise cancellation goes. These three models come in more traditional fashion styles and colours, while the Air 1 Go and Air 1 Zen models are more eclectic.
The bright and colourful Air 1 Go and Air 1 Zen headphones
The Air 1 Go and Air 1 Zen primarily appeal to younger audiences. At an affordable MSRP of $69.99, the GO model comes in cheerful Neon Yellow, Blue, and Purple. Happy Plugs created this line to highlight celebration as more family and friend hangouts, concerts, and beach parties start to return to our lives. This vibrancy should reflect our mood and represent the increasing happiness as our feelings of outgoingness increase.
As for the Air 1 Zen model, colours are key, but its sophistication comes from additional product features. Offered in Black, Mint, Pink, Gold, White, and Silver at an MSRP of $99.99, the Zen boasts passive noise cancelling and antibacterial technologies.
An overview of Happy Plugs offers
| LINEUP | MSRP | COLOURS | Key Selling Point |
| Air 1 Go True Wireless | $69.99 | Black, Mint, Peach, White NEW: Blue, Purple, Neon Yellow | Smallest & lightest, most affordable |
| Air 1 Zen True Wireless | $99.99 | Black, Mint, Pink Gold, Silver, White | Antibacterial |
| Air 1 Plus In-Ear True Wireless | $99.99 | Black, Pink Gold, White | Upgraded version of Air 1 Plus |
| Air 1 Plus True Wireless | $129.99 | Black, White, White Marble | Best-selling Happy Plug earbuds |
| Air 1 ANC True Wireless | $129.99 | Black, White | Active Noise Cancellation |
Happy Plugs is a bright tech fashion brand with vibrant European flare
Happy Plugs can be proud of having reached the 10 million units mark of sales back in 2016. This opened the door for them to collaborate with global fashion powerhouses such as H&M, Urban Outfitters, and Saint Laurent Paris. By stocking Happy Plugs, you will be helping a brand fulfill its mission of getting a fashionable tech to consumers who want to accessorize headphones like they do shoes.
