Floral Romance 
Carrara Gold 
Wallet (Black)
The Company
IDEAL OF SWEDEN is the nexus of technology and fashion. While its founders have a tech background, the company operates more like a fashion brand.
The brand releases two annual collections, one for spring/summer the other for fall/winter. This approach provides them with the product selection and digital content expected of a leading player in tech-fashion accessories. IDEAL OF SWEDEN’s ability to stay on top of the latest trends keeps customers coming back for new looks. And, retailing at $39.99 and $49.99, loyal customers can buy multiple styles for different occasions. Fashion-conscious consumers could change cases as often as they change shoes. Such ingenuity has resulted in IDEAL OF SWEDEN being on Sweden’s list of Top 15 fastest growing companies, putting their name in the same conversation as IKEA.
The Target Audience
Today, Cesium carries 6 styles of high-fashion phone cases from IDEAL OF SWEDEN. Marble finish, floral pattern, and smooth leather are trending styles their target persona would describe as Instagram-worthy. And, with an 81% female customer base, mostly in the age range of 25-34, there’s a good chance you’ll find IDEAL’s target audience scrolling their social feeds daily. As the inspiration for their accessories is the most up-to-date fashion trends, the company is constantly producing content and working with influencers to boost the brand’s social media appeal. We think the end-user will want to take pictures of their new phone accessory, but it’s tricky to take a selfie that accentuates a case.
iPhone Fashion
Pilion Pink 
Golden Jade Marble 
Wallet (Brown)
Our current product assortment of IDEAL OF SWEDEN SKUs caters to the iPhone only. While all smartphones have their place on the tech-fashion spectrum, iPhone owners have developed a distinct reputation. Willing to wait overnight at the nearest Apple store for the latest release demonstrates just how loyal customers are to the brand. And, while it may be an unpopular opinion, paying a premium to own a specific brand supports the argument that iPhones are an item of luxury fashion—making them the perfect product to pair with a stylish IDEAL OF SWEDEN phone case. At Cesium, we’re confident in the pairing and plan to grow or product selection to coincide with the launch of the latest iPhone. So, more styles are to come as soon as Apple decides to drop the next generation!
Sweden Strikes Again
Among national companions H&M, Spotify, and Volvo, IDEAL OF SWEDEN is another clever, well-designed, global Scandinavian sensation. All that’s left to say is, “Mamma Mia! How can you resist IDEAL OF SWEDEN?”
Did you really think we’d write a blog about something famously Swedish and not mention ABBA?
