A new era of audio technology is here and wires got the cut
In the adoption lifecycle of new technologies, the gap between early adopter and mainstream market stands in the way of hyper-growth. Since True Wireless audio technology has surpassed this gap, established brands will compete for rapidly expanding market share.
One of the brands well-positioned to take advantage of the True Wireless sector growth is Skullcandy. The brand is a welcomed addition to any portfolio because its products are easy to use and affordable. Living up to their name, Skullcandy offers a pretty sweet deal for anyone looking to try the latest in wireless audio technology.
Skullcandy’s unfaltering vision of “being the #1 brand for the youthful and adventurous audio consumer” has led the company to success in a crowded, competitive marketplace. Some of Cesium’s retailers have been a part of that journey; they’ve already bought into the inspiring, culture-moving potential of the brand. For those of you looking to join the True Wireless journey, starting now would be exceptional timing considering Skullcandy’s products are remarkably positioned and priced to capture a large chunk of an exploding market.
Embracing innovation put Skullcandy in an enviable position
Indy Fuel 
Push Ultra 
Indy Evo
Founded in 2003 on a chairlift ascending a Utah mountain, Skullcandy places itself at the nexus of music and boardsports. Since its inception, the company built a reputation for being a high-performance, lifestyle brand. Its underdog mindset resonates with consumers and carries the brand to the forefront of retail displays. And, with every purchase, the brand continues to develop its community and gets one step to closer to achieving its mission: “Unleashing the visceral power of music for all.” In the current era, this means offering True Wireless with affordable pricing, trendy colours, and its memorable skull logo.
Building off its over decade-long momentum, Skullcandy earned the #1 brand position in True Wireless in Canada under $100. As the technology adoption cycle enters the phase where it becomes accessible to the masses, their products are strategically positioned to capture market share figures that would alarm established competitors.
Clever design with the user’s apprehensions in mind
Firstly, Skullcandy’s True Wireless earbuds are sweat, dust, and water-resistant. For those consumers prone to misplacing their tech, Skullcandy’s latest line of earbuds even come with built-in Tile® trackers. This eases consumer-fear relating to loss or damage. To back their anti-fear attitude, Skullcandy offers their Fearless Use Promise which allows consumers to replace a product at a discount.
Secondly, touch controls—available on the Indy family—provide users with full audio control without having to retrieve their phones.
Thirdly, keeping in line with the brand’s adventurousness, consumers can pick from a bouquet of colour options that helps express individuality.
Additionally, long-lasting battery life, 10-minute rapid charge, and wireless charging cases make the assortment reliable. These features ensure connectivity at moment’s notice.
Lastly and most notably, they cut the cord. Integrating Bluetooth® 5 frees consumers from yanking, tangling wires—the necessity that mothered the True Wireless invention.
By incorporating these key features in their products, Skullcandy makes it easy for consumers to transition to a world of wireless audio.
Skullcandy at Cesium
Cesium’s current product assortment extends from True Wireless to Wireless Headphones, Wireless Earbuds, and Wired Earbuds. The whole gamut presents an opportunity for anyone to get introduced to the brand no-matter their preferred audio consumption method.
Keeping in mind that the assortment is slated to expand in the coming year, here’s an overview of Cesium’s Skullcandy collection:
Skullcandy can only be sold by authorized retailers. If you’re interested in carrying the brand, contact your Cesium account manager about getting authorized.
Skullcandy helps retailers by investing heavily in the in-store and online promotion of their value-oriented, lifestyle brand. Such dedication is likely one of the reasons their growth is currently outpacing other players in the audio industry. At Cesium, we’re very excited to offer Skullcandy’s remarkable growth potential to you.
